Bachelor of Arts in Communication and Digital Media

The goal of the Bachelor of Arts in Communication and Digital Media is to provide a flexible program that will appeal to bachelor students as preparation for a communication- and media-related career or further studies. The program focuses on applied skills underpinned by Communications and/or Media theory. This program enhances the capacity of the ADA University by expanding options for students and meeting the local demand for graduates with these particular abilities to fill employment demand in a variety of industries and roles.

The proposed curriculum for the program gives students a strong foundation in essential communication and digital media theory and skills while allowing them the opportunity to cluster courses at the upper level in a specialization through technical and free electives if they are looking for particular employment opportunities.

What you study at BACDM