Foundation Program

Khalil Israfilzade

Assistant Professor

Computer and Information Sciences

Email:

Phone:

Office:

Joined ADA:

kisrafilzada[at]ada.edu.az

552

E310

2023

COURSES

Data and Computing Skills

EDUCATION

PhD, Vytautas Magnus University
MSc, Vytautas Magnus University
BSc, Azerbaijan Tourism and Management University

PUBLICATIONS

Israfilzade, K. (2024). Benefits and Risks of Generative AI in Content Marketing. 10. INTERNATIONAL EUROPEAN CONGRESS ON ADVANCED STUDIES IN BASIC SCIENCES, 557–562.
Israfilzade, K., & Sadili, N. (2024). Beyond interaction: Generative AI in conversational marketing-foundations, developments, and future directions. JOURNAL OF LIFE ECONOMICS, 11(1), 13-29.
Israfılzade, K. (2023). The Role of Generative AI and Anthropomorphism in Shaping Conversational Marketing: Creating a Matrix for Future Research. The Eurasia Proceedings of Educational and Social Sciences, 32, 132-142.
Israfilzade, K. & Babayev, N. (2023). Creating complexity matrix for classifying artificial intelligence applications in e-commerce: New perspectives on value creation. Journal of Life Economics, 10(3), 141-156.
Israfilzade, K., & Guliyeva, N. (2023). The Cross-Generational Impacts of Digital Remarketing: An Examination of Purchasing Behaviours among Generation Z and Generation Y. Futurity Economics&Law, 3(2), 73-94.
Israfilzade, K., & Baghirova, S. (2022). Comparing the Impact of Brand and User-Generated Video Content on Online Shoppers’ Purchasing Intentions. Management of Organizations: Systematic Research, (88), 69-84.
Israfilzade, K. (2022). Marketing in the Metaverse: A Sceptical Viewpoint of Opportunities and Future Research Directions. The Eurasia Proceedings of Educational and Social Sciences, 24, 53-60.
Israfilzade, K. (2021). Conversational marketing as a framework for interaction with the customer: Development & validation of the conversational agent's usage scale. Journal of life economics, 8(4), 533-546.
Israfilzade, K., & Babayev, N. (2020). Millennial Versus Non-Millennial Users: Context Of Customer Engagement Levels On Instagram Stories (Extended Version). Journal of Life Economics, 7(2), 135-150.
Israfilzade, K. (2020). What’s in a name? Experiment on the aesthetic judgments of art produced by artificial intelligence. Journal of Arts, 3(2), 143-158.