School of Business

Nicolas Hamlein

Associate Professor

Marketing and Neuromarketing

Email:

Phone:

Office:

Joined ADA:

hnicolas@ada.edu.az

264

D321

2025

COURSES

Principles of Marketing
Global Marketing
Marketing

EDUCATION

PhD, University of East London
D.Phil, Sussex University
M.Sc, University Grenoble Alps
M.Sc, Ulster University

PUBLICATIONS

Hamelin, N., Rahimi, R. A., Balaji, S., Pismennaya, I., Bui, N. Q., & Ta, H. A. (2024). Unveiling the power of video sentiment analysis for predict-ing advertising effectiveness: exploratory research on femvertising. Journal of Marketing Analytics, 1-14.
Hamelin, N., & Halawa, P. (2024). Harnessing Social Media for Climate Action in Developing Countries: A Case Study of Egypt. Sustainability, 16(9), 3553.
Bhatti, M. I., Hamelin, N., & Saidov, T. (2024). What drives the hidden side of Uzbekistan’s shadow economy? Post-Communist Economies, 1-17.
Hamelin, N., & Kambaralieva, M. (2023). Leveraging social media influencers for environmental activism in Kyrgyzstan. Interdisciplinary Environmental Review, 23(2), 158-180.
Hamelin, N., & Bhatti, I. M. (2023). Energy Usage, Health Issues, and Pro-Environmental Behaviour: Exploring the Link and Promoting Energy Change in Kyrgyzstan. Energies, 16(19), 6858. MDPI AG. Retrieved from
Hamelin, N., & Bonelli, M. I. (2022). Traders' anticipatory feelings and traders' profitability: An exploratory study. Journal of Behavioral and Experimental Finance, 100743.